Welcome to Futurum’s 2025 Key Issues & Predictions Report

As 2025 begins, I’m reminded of one fundamental truth: disruption waits for no one. Organizations and leaders who can anticipate, adapt, and act quickly will thrive. At The Futurum Group, we are focused on helping you decode the complexities of today’s digital-first world so you can stay ahead of the curve.

From AI’s pervasive influence across enterprise applications to seismic shifts in hardware, cloud, and customer experience, our team of analysts—some of the brightest minds in research and strategy—has dissected the forces driving change and outlined actionable insights for what’s next.

I invite you to explore the predictions in this report and reflect on how your organization can harness these shifts to drive growth, improve outcomes, and elevate experiences for customers and employees alike.

Here’s to meeting the future head-on—together.

AI Software and Tools:
Agentic AI Disrupts the Business Application Universe

Prediction: By the end of 2025, we will see a significant shift in how enterprise software is consumed. At least 30% of routine business software interactions will be mediated through AI agents rather than direct user interfaces, leading to a restructuring of software licensing models.

Why This is Trending:

  • Recent breakthroughs in large language models have dramatically improved agents’ ability to understand context and execute complex instructions across multiple systems.
  • The increasing complexity of enterprise software stacks — most large companies have multiple hundreds of SaaS applications — has created an urgent demand for solutions that can abstract away this complexity for end users while maintaining operational efficiency.

Use Cases:

  • Cross-Platform Business Process Automation: An AI agent could manage an entire employee onboarding process by automatically coordinating across HR systems, IT provisioning platforms, and training modules, all without manual intervention across multiple systems.
  • Intelligent Resource Optimization: An agent could continuously monitor and manage enterprise resource planning (ERP) systems, procurement platforms, and inventory management software simultaneously.
  • Integrated Customer Experience Management: An AI agent could simultaneously interact with CRM systems, support ticketing platforms, social media management tools, and email marketing software to provide unified, context-aware customer service and relationship management.
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